Reliance Industries is determined to shake up the quick commerce market with its subsidiary, JioMart, set to launch an ambitious under-30-minute delivery service in June. According to a report,this rapid delivery option will debut in seven to eight cities, with plans to expand to over 1,000 cities across India.
Intensifying Market Competition
The entry of Reliance into the quick commerce arena marks a significant development in the retail landscape. This move comes a year after JioMart Express, Reliance’s previous 90-minute grocery delivery service, was discontinued. Currently, JioMart offers next-day delivery options, but the new under-30-minute service is expected to elevate the competition. Established players like Blinkit, Zepto, and Swiggy currently dominate the market with delivery times ranging from 10 to 15 minutes.
Leveraging Reliance’s Extensive Network
To facilitate its quick commerce operations, JioMart plans to utilize Reliance Retail’s extensive network of stores and fulfillment centers. This strategic approach deviates from the conventional dark store model, which relies on large warehouses solely for online sales. By leveraging existing infrastructure, JioMart aims to gain a competitive edge, enhancing efficiency and reach.
A Booming Sector
The quick commerce sector is rapidly growing, with annual sales reaching $5 billion, as highlighted by Goldman Sachs. Varun Alagh, co-founder and CEO of Mamaearth, noted that quick commerce is expanding four to five times faster than traditional e-commerce channels. Avenue Supermarts CEO Neville Noronha also acknowledged quick commerce as a significant structural shift in the retail industry.
Future Prospects
While Reliance Retail has not officially commented on the new service, the potential impact on the market is significant. JioMart’s initial rollout in major cities, followed by an aggressive expansion strategy, signals Reliance’s commitment to becoming a dominant player in the quick commerce sector.
As JioMart prepares to launch its under-30-minute delivery service, the quick commerce landscape in India is set for a dramatic transformation. Leveraging Reliance Retail’s vast network and infrastructure, JioMart aims to provide unparalleled convenience to customers, intensifying competition and setting new benchmarks in the industry. The rapid growth of quick commerce underscores its importance in the future of retail, promising exciting times ahead for consumers and competitors alike.
This is exciting news. I’ve been a JioMart customer for a while now, and the next-day delivery has been great. Can’t wait to try out the new 30-minute delivery service. Reliance is really stepping up the game.
Wow, this could be a huge shift in the way we shop for groceries. The convenience of 30-minute delivery is unbeatable, especially for busy families. Kudos to Reliance for innovating in this space
Reliance entering the quick commerce space is a game-changer. Blinkit, Zepto, and Swiggy better watch out! Competition is always good for us consumers. Looking forward to seeing how this unfolds.
I remember using JioMart Express and being disappointed when it was discontinued. This new 30-minute service sounds even better. Hope it launches in my city soon.